PERFORMANCE DISPLAY

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Our data-driven performance display ecosystem is engineered to find and reach the highest-value prospects at the times that they are most likely to convert. By leveraging marketing automation, analytics, data and our proprietary trading methodology, we identify a wide range of consumer intent signals, and activate audiences during peak moments of interest.

Our Methodology

 

Audience Discovery

Isolate core audiences and high value users. Identify demographic, behavioral and psychographic traits for those potential consumers.

Data Activation

We leverage your in-house customer file, as well as the data collected on your website visitors to build targeting models that maximize LTV. Select third-party data sources are used to append owned data and build high-value prospect audiences.

Testing, Optimizations & Scale

Initial launch of targeted segment microbursts and test based on assumptions, audience segments, and creative response. Optimize campaigns based on audience, platform, creative and messaging performance. Grow targeting strategy based on results and continue to test.

Targeting Strategy

Develop potential intent signals and targeting tactics to reach desired audiences across all platforms at efficient costs.

 

Blog

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